Fact: 95% of what is delivered in a typical meeting environment is forgotten 24 hours later. As if that weren’t bad enough--you have no way of knowing WHICH 5% is being remembered.
Truth: Utilizing brain-based learning strategies you can make more of your content stick in the minds of your audience—and strategically reinforce key content to make sure that the most important messages go home with them.
Truth: Utilizing brain-based learning strategies you can make more of your content stick in the minds of your audience—and strategically reinforce key content to make sure that the most important messages go home with them.
The attention span of the average adult is between 5 - 7 minutes. Unless your information is delivered in a new, compelling way at this interval, your audience will tune out. Blame it on the brain.
There are, however, a variety of tactics you can employ to maintain engagement throughout the presentation; stories, changing the focus of the presentation, and keeping the speech fresh and entertaining.
It’s just that somewhere in between getting the PowerPoints down and lining up speakers, someone forgets to employ these tactics.
There are, however, a variety of tactics you can employ to maintain engagement throughout the presentation; stories, changing the focus of the presentation, and keeping the speech fresh and entertaining.
It’s just that somewhere in between getting the PowerPoints down and lining up speakers, someone forgets to employ these tactics.
One of the biggest barriers in motivating audience action is that they don’t buy into your message. The thing that convinces you isn’t necessarily the thing that convinces someone else. Some people want facts and figures, others want to see evidence that a plan has worked before, still others want to know that it’s what their peers are doing.
Your audience will be made of people that aren’t ALL convinced in the same way, so it stands to reason that a presentation has to approach persuasion from many different levels.
Your audience will be made of people that aren’t ALL convinced in the same way, so it stands to reason that a presentation has to approach persuasion from many different levels.
Remember Jan Brady from The Brady Bunch? As the middle child of her TV family, she felt ignored. Most of the attention fell to her younger and older sisters.
How does this relate to your event? Studies have shown that people generally only remember the opening and closing parts of any given presentation. If you think about most speakers—the most important information is generally put in the middle (where it is henceforth forgotten).
But you want people to remember the meat of the content. Therefore presentations need to be structured differently—rearranging the content so that the most important things fit in where they’re most likely to be remembered.
How does this relate to your event? Studies have shown that people generally only remember the opening and closing parts of any given presentation. If you think about most speakers—the most important information is generally put in the middle (where it is henceforth forgotten).
But you want people to remember the meat of the content. Therefore presentations need to be structured differently—rearranging the content so that the most important things fit in where they’re most likely to be remembered.
... but it may not be the outcome that you want. If you don’t set explicit objectives for your event and then align every aspect towards achieving those objectives, you messages may be disparate and lost – and even downright confusing.
That’s why we work with every presenter, every speaker, every moving part of the event to align it to the outcomes.
That’s why we work with every presenter, every speaker, every moving part of the event to align it to the outcomes.
People want to play and, more importantly, the brain needs to play and stretch to absorb information. It doesn’t want to sit in a room for hours on end with PowerPoint as its only stimulus (it will signal the muscles in the arm to reach for the Blackberry under the table).
Games and interactive activities are the perfect way for an audience to feed the brain’s need for competition, stimulation and play while staying on task and on point in an event.
Games and interactive activities are the perfect way for an audience to feed the brain’s need for competition, stimulation and play while staying on task and on point in an event.
This one’s no big secret; people want to know what’s in it for them. If a topic isn’t relevant, the brain doesn’t retain it.
An audience needs to see a clear connection between a speaker’s message and their own personal objectives; whether that’s helping them improve their sales with a new product, making their job easier with a new company structure, etc.
An audience needs to see a clear connection between a speaker’s message and their own personal objectives; whether that’s helping them improve their sales with a new product, making their job easier with a new company structure, etc.
