How creativity rules when an event goes wrong.
Tue, Mar 17 2015 01:27 | AniMates, Event Tips, Worst Case Scenarios | Permalink
Life happens. Nothing goes exactly according to plan ALL the time (and if you're reading this and saying, "It does at MY event," then 1. I don't believe you, and 2. Blessed are you among event producers, for you are nothing short of a miracle and shall be sainted by event producers everywhere.)
Lucky for, well, everyone--no one knows EXACTLY how the event is supposed to go save for you. Chances are that an overwhelming majority of the time the audience won't know that something didn't go as planned.
But sometimes BIG things happen. You can't know what will go wrong, but the best thing you can do is remain creatively agile. Have a backup plan in mind. We're not talking about moving the lunch inside when you're blessed with an epic tropical storm during your soiree, here. We're talking about content not going over, technical issues that stop the show, and things that just flat-out didn't play.
1. Have a contingency plan.
When you have many years of experience in events, you have a couple of activities or strategies in your back pocket that you can seamlessly insert into an event. It's good to have these planned out ahead of time. They can either be backup presenters (uh oh, if the CEO gets the flu, who is going to deliver her message the day-of?), backup activities (the team competition is incredibly skewed, how can you insert an activity that might balance the event), or other (we've gone 1 hour over time--what can be swapped out for something else or moved around).
Look at each place in your agenda and think, "What if?" We're not saying to start thinking like things ARE going to go wrong--just have a few tricks up your sleeve just in case. Sometimes plan b ends up going over better than plan a anyway.
2. Get a Character assist.
We realize that this is unique to our offerings in a way, but having an AniMate* to right the course can be an incredibly valuable tool at an event. One of the main issues with executing plan changes at an event is communicating the what, when and WHY. An AniMate can do this in the voice of the audience, make sure everyone is on the same page, and host additional activities or events without having to get an internal presenter up to speed on the fly.
3. Engage low-tech solutions for high-tech problems.
We've all had technology crash and burn (um, sometimes quite literally) at an event. You run the PowerPoints 100 times and the projector bulb goes out. You triple-check the video sound and someone unplugs and re-plugs a cable without running it one more time. The amazing event laptop AND backup system is wiped in the middle of the night by Event Goblins. Whatever. Technology is ubiquitous and can be flawed. The good news is that the low-tech solution can be a welcomed novelty when the high-tech plan fails.
Having a presenter sketch out their points on a flip-chart when the powerpoint goes down can be compelling and even force the presenter to speak more spontaneously and engagingly. Narrating a soundless video on the fly can be an exercise in improvisation with fantastic (and often humorous) results. Phone polling that ceases to function because ballrooms get notoriously poor reception can be replaced by a simple raising of hands...or an even more interactive standing up to respond.
The key with any event issue is agility and creativity. The best producers we've known have kept their head in times of uncertainty and chaos, taken a deep breath, and put forward several alternate solutions. They don't have to be perfect to work, and the audience doesn't know the difference most of the time anyway.
*An AniMate is a live, 3-D animated character who interacts with the emcee and presenters to communicate messaging, be the voice of the audience, add humor, and/or host the event.