Do you have a case of Zombie Audience?
Tue, Mar 5 2013 01:43
| Best Practices, Brain-based Learning, Worst Practices
| Permalink
Coffee. Ahead. At the break station.
Hallelujah. Thank goodness for small miracles.
There are three barriers that can turn the audience from an
energized, excited and engaged audience into a Zombie Audience. Overcome these barriers and the audience
leaves the event WITH that Very Important Information in their brains.
The number one barrier? They stop listening. Not on purpose,
mind you, but the average person disengages in 6-8 minutes. That is, UNLESS the
information is presented in a new, creative, engaging way. 6-8 minutes! That’s
less time than it takes to get your morning latte at the coffee drive-through.
The second barrier? They don’t remember the information
presented (even if they are listening). Fact: 95% of what is delivered is
forgotten 24 hours later without intervention. The really scary part? You don’t
know WHICH 5% is sticking. Now that’s a statistic straight out of a horror
flick.
The third barrier? They don’t buy in to your message. The
thing that convinces you, isn’t necessarily the thing that convinces someone
else. Some people want facts and figures, others want to see evidence that a
plan has worked before, still others want to know that it’s what their peers
are doing.
The point is, the way people learn is the opposite way in
which information is usually presented. Break down these barriers and you’ll
have a real, live audience who gets
your message—not a bunch of b-movie extras.
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